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As Obamacare Deadline Nears, Crush Is On to Sign Up Young Consumers

28 March 2014 - Peter Frost, Chicago Tribune

Bright orange ads plaster CTA trains and buses. An endless loop of television commercials sandwiches the alley-oops and upsets of March Madness. Promotions run during Chicago Bulls games, on hip-hop radio stations and on websites like BuzzFeed, Pandora, The Onion, Facebook, Twitter and YouTube.

The message and the medium leave no doubt about whom the state of Illinois, federal government, advocacy groups and insurance companies are looking to reach in the final days of open enrollment in new health insurance plans under the Affordable Care Act.

The question is whether the last-minute frenzy will drive enough of them to sign up by 11 p.m. Monday, the deadline to enroll in Obamacare. Read the full story....


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